Tuesday, March 16, 2010

Should movie theaters offer healthier snacks?

Going to a movie means buying a bladder-busting soft drink and diabetes-inducing snack, right? Well, Sony Pictures CEO Michael Lynton thinks that habit needs to stop. He's calling for movie theaters nationwide to offer healthier snack choices.

According to a poll commissioned by Sony Pictures, 60 percent of parents say healthier snacks would "improve their moviegoing experience." A full 42 percent of them would buy snacks more often if healthier choices were available.

Sony suggests that theaters could add choices like fruit cups, vegetables with dipping sauce, yogurt, or granola bars to their current snack lineups. CEO Lynton is realistic about his proposed change: "Nobody wants to eat cauliflower while watching Spider-Man, or drink a 40-ounce cup of prune juice," he said in a statement.

What do you think, readers? Would you like to see healthier choices at movie theater concession stands?

4 comments:

  1. Question: will Michael Lynton or any of the other big wigs over at Sony have to CLEAN UP after kids spill their "healthy" dipping sauce and yogurt? If you don't like the stuff at the movie theatre (I'm using you in the universal sense here) don't buy the stuff... quite honestly, I'm not willing to pay $5 for a bag of baby carrots (probably slimy) and ranch dressing. Also, I think that the people they polled are kidding themselves about their "movie going experience".
    wow... i didn't think I had that much to say on the issue :P

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  2. I kind of agree - when you go to the movies, it's not because you're looking for a healthy snack, it's because you want to see the movie that's playing. On the other hand, though, it wouldn't kill them to offer granola bars or things like that - probably at a hefty price, unfortunately.

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  3. The press release actually admitted that plenty of people sneak healthy food into theaters. Unfortunately, theaters have always relied on concession sales for much of their profits. If nobody's buying, the theater isn't earning.

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  4. Cauliflower and prune juice are just 2 healthy foods. There are yummy tasting healthy foods like dried fruit and smoothies that could easily substitute junk food such as Sour Patch Kids and pop.

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